You’ve probably heard this time and time again, but it bears repeating…
Traffic is the lifeblood of the Internet.
Without web traffic your site is a ghost town…no views, no comments, no sign ups, no purchases…nothing!
The problem is that all traffic is NOT equal.
So, a more accurate mantra might be…
Targeted traffic is the lifeblood of conversions.
What’s the difference?
Generic web traffic is any visitors to your site, whether they are interested in your content or not.
Whereas, targeted traffic is visitors that are interested in your content and are more likely to take the desired action you want from them.
Now when it comes to web traffic you also usually see two types mentioned…free and paid.
In reality, if you value your time there is no such thing as freetraffic.
One way (money) or another (time) you are paying for your web…